Why Some Companies Emerge Stronger and Better from a Crisis: 7 Essential Lessons for Surviving Disaster

There is a fundamental difference between business continuity planning and crisis management. Even a complete operational plan does little to prepare a company to come through a crisis with strength and confidence. According to Ian Mitroff, crises can (and will) now arise with unprecedented frequency, complexity, and destructive power, as what was once rare is now the norm: terrorism, cyberattacks, large-scale fraud, and kidnappings. This all-too-timely book presents 7 competencies that companies must develop in order to deal with what is now a virtual certainty. Mitroff outlines how to foster different "IQs," ranging from emotional resiliency and creative problem-solving to crucial political and social skills and more. Equally important is a blueprint for integrating these far-reaching ideals into daily practice, and finally moving beyond the crisis to embrace the world, however changed it may be. Filled with examples drawn from scores of interviews conducted both after 9/11 and during Mitroff's 25-year career in crisis management, this is a passionate, wise, and practical book that will indeed help organizations become stronger and better.