Marketing Management
Philip Kotler, Kevin Lane Keller
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
年:
2006
版:
12
出版社:
Prentice Hall
言語:
english
ページ:
813
ISBN 10:
0131457578
ISBN 13:
9780131457577
ファイル:
PDF, 94.09 MB
IPFS:
,
english, 2006