Crafting and Executing Strategy: Concepts and Readings

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Crafting and Executing Strategy:...

Crafting and Executing Strategy: Concepts and Readings

Name: Crafting and Executing Strategy: Concepts and Readings
ISBN: 9781259297076

Arthur Thompson, A. J. Strickland III, John Gamble

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Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.

カテゴリー:

Business & Economics - Management & Leadership

年:

2015

版:

出版社:

McGraw-Hill Education

言語:

english

ページ:

600

ISBN 10: